Too Many Black Shoes: Advice from Dad
My dad once looked at the vast collection of black shoes --from flip flops to stilettos-- in my closet and admonished, “Shoes are not an investment in your future.” He directed me to…
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Don’t Shoot the Marketer: Yelling Louder Won’t Help
Membership numbers are down or flat. Your signature event that drew 200 people ten years ago now brings in 150. Overall attendance at your educational programs is in decline. Sound familiar? Our first instinct is often to blame our marketing.…